Krannert Art Museum, known also as KAM, is a contemporary art museum located within the Art & Design Building on UIUC's main campus. KAM directors were originally looking to revamp their semesterly newsletter in hopes to increase museum attendance.
Through extensive research and testing, we concluded that a newsletter rebrand wasn't the solution to this problem. Our group felt that KAM lacked the playful and informative signage that other contemporary museums have, so we proposed they introduce this into the museum. Our final deliverable was created with the intent to increase directional and informational signage in a playful and inviting way, while also promoting the space as a free contemporary museum.